One of the most important things during a crisis is to have transparency. Organisations that are seen to be open, sharing and working with those who are affected will gain public confidence and support. As communicators we should be pushing those leading the crisis response and asking them why they are not releasing information, or why certain information is being used. It is one of the key roles communicators have to help bridge the gap between the business and the public.
Finding some certainty in uncertain times
Finding some certainty in uncertain times
Finding some certainty in uncertain times
One of the most important things during a crisis is to have transparency. Organisations that are seen to be open, sharing and working with those who are affected will gain public confidence and support. As communicators we should be pushing those leading the crisis response and asking them why they are not releasing information, or why certain information is being used. It is one of the key roles communicators have to help bridge the gap between the business and the public.